Our Culture

For more than 25 years, Al Sondos Holding has been improving the lifestyle of how people live and changing Dubai’s urban life by creating vibrant new ways to live in dynamic new neighborhoods. Our buildings energize communities and celebrate forward-thinking architecture and urban planning. It is this passion for “what is new and what is next” that continues to fuel the company’s success.

Al Sondos Holding embraces the future armed with the considerable resources necessary to realize its visions and dreams; Defining a new direction for urban living is Al Sondos Holding`s legacy and vision.

To be one of the top leading private entity in Dubai Real Estate Market.

To grow the shareholder’ value, increase our market share, diversify our business, expand out of Dubai and ensure providing our customers the best products and services.

We strive to be on top of everything and reach beyond the horizon by sharing a set of five core principles:

1. Integrity
We must conduct our business fairly, with honesty and transparency. Everything we do must stand the test of public scrutiny.

2. Commitment
We must be caring, show respect, compassion and humanity for our colleagues and customers around the world, and always work for the benefit of the communities we serve.

3. Excellence
We must constantly strive to achieve the highest possible standards in our day-to-day work and in the quality of the goods and services we provide.

4. Unity
We must work cohesively with our colleagues across the Group and with our customers and partners around the world, building strong relationships based on tolerance, understanding and mutual cooperation.

5. Responsibility
We must continue to be responsible, sensitive to the countries, communities and environments in which we work, always ensuring that what comes from the people goes back to the people many times over.

These principles, which have been part of the Al Sondos Holding`s beliefs and convictions from its earliest days, continue to guide and drive the business decisions of our companies.